Category: Marketing

Aragawa, Japan — From $370 Per Person

If you like the finest steak, Aragawa could be one to put on your bucket list — if, of course, you happen to be in the Shinbashi district of Tokyo. You would think the price alone would make it relatively easy to get a table, but think again. It can take months, or longer, to get a reservation. The reason is the Wagyu beef (more commonly known in the U.S. as Kobe), which comes from just one local farm. The process to raise the Tajima cattle is long and painstaking, resulting in the high prices. But one thing is for certain — no one who has ever tried it has said it wasn’t worth the price.

Masa, New York City — $600 Per Person

Masa is not just expensive; it’s often considered overpriced, and simply a chic hangout for Hollywood A-Listers and fat cat businessmen. It’s a Japanese sushi restaurant opened by renowned chef Masa Takayama in 2004. Expect to pay $45 for a single scoop of ice cream, $240 for maki rolls, and $60 for grilled scampi. What’s the draw? The food is good, but really, it’s the company. People come here to rub shoulders with the elite, and to prove a point. This is the restaurant for the 1% of the 1%, and while it may be a luxury you and I can afford once, this is a regular hangout for the rich and famous.

Alain Ducasse at the Dorchester, London — $343 Per Person

Back to London again, and more modern French cuisine. But this is double the price of a meal at Ramsay’s eatery. Located in London’s famous Dorchester hotel, Alain Ducasse is a three Michelin star restaurant serving exquisite food to diners with deep pockets. The Black Truffle Menu is a seven-course meal costing $343 a head, but if you want to “slum it” you could try the A La Carte menu. For $136 each, you get a starter, main course, and dessert (service charge not included).