Masa is not just expensive; it’s often considered overpriced, and simply a chic hangout for Hollywood A-Listers and fat cat businessmen. It’s a Japanese sushi restaurant opened by renowned chef Masa Takayama in 2004. Expect to pay $45 for a single scoop of ice cream, $240 for maki rolls, and $60 for grilled scampi. What’s the draw? The food is good, but really, it’s the company. People come here to rub shoulders with the elite, and to prove a point. This is the restaurant for the 1% of the 1%, and while it may be a luxury you and I can afford once, this is a regular hangout for the rich and famous.